Amazon discontinued Posts in July 2025; creation of new Posts stopped in June 2025. The old free-traffic workflow is no longer available. Amazon’s discontinuation notice lists Brand Stores and Amazon Live as alternatives for brand building.

What to use instead of Amazon Posts

Start with your product listing and Brand Store: make the offer clear, use relevant imagery and give shoppers useful product information. A Store is a destination for shoppers, not a guarantee of free traffic. Match any paid advertising to your objectives and budget.

Our product research guide can help clarify your offer, and the keyword opportunity workflow shows how to investigate relevant search terms. If you need help with content or traffic, explore our Amazon listing and advertising services.

Historical guide: how Amazon Posts worked

The guide below documents Amazon Posts as it worked before retirement. Its creation steps, availability and program statistics are historical; they are not instructions for a currently available feature.

What was Amazon Posts?

Amazon Posts is a brand-centric shopping experience on Amazon that offers a unique way to engage and inspire shoppers. It’s a platform where brands can share immersive lifestyle imagery in a shoppable feed, all at no cost. Think of it as a blend of Instagram’s visual appeal with Amazon’s shopping functionality.

Brands with a Store on Amazon have seen an average 8% increase in new-to-brand shoppers after launching on Posts. This feature not only allows you to showcase your products with authentic imagery and custom captions but also helps in narrating your brand’s story and its unique value proposition.

Key Features of Amazon Posts:

  1. Product Detail Pages: Enhance your product listings by featuring branded content right where customers are contemplating a purchase.
  2. Dynamic Feeds: Your posts get automatically highlighted in related product and category feeds, appearing alongside posts from other brands based on relevance and shopping engagement.
  3. Brand Feed: This is a dedicated space for your brand. Shoppers can explore your exclusive Posts feed within a sub-page on your Store, giving them a holistic view of what your brand offers.
  4. Extended Reach: Amazon’s priority is to maximize the visibility of your content. With the expansion of Posts, you can now spot your content in more places across Amazon, including the Inspire section and the Discover feed on the Amazon mobile app.

Historical steps for creating an Amazon Post

  1. Once you are enrolled in the program, you can create a post by clicking on the “Create Post” button on the Amazon Posts page (posts.Amazon.com)
  2. Select the product you want to feature in your post. You can search for the product by name or browse for it in the product catalog.
  3. Add content to your post. You can include a title, a caption, and images or videos. You can also add hashtags and tagging to make your post more discoverable.
  4. Preview your post to make sure everything looks correct.
  5. Click “Publish” to make your post live on Amazon.com.

Historical Amazon Posts guidelines

To ensure your content resonates with your audience and adheres to Amazon’s standards, it’s crucial to follow certain guidelines:

  • Images: Stick to JPEG, PNG, or GIF formats. Ensure a minimum size of 500 pixels on the longest side and a maximum of 10,000 pixels. The file size shouldn’t exceed 5MB.
  • Text: Your post can be up to 2,000 characters, including spaces. Ensure it’s in English and steer clear of inappropriate content, misleading information, or irrelevant promotional content.

Amazon Posts is no longer available. Use the current alternatives above when planning brand content or traffic campaigns; keep this section as a record of the former program.