Where the account started
The February 2025 baseline, before management began in March 2025, and the September 2026 results.
AMAZON ADS · CLIENT RESULTS
More sales. Less ad spend.
Inside one outdoor recreation brand’s Amazon advertising account: the starting point, the results, and the management approach behind the work.
8-page PDF · Free download · No email required
THE EIGHT-MONTH COMPARISON
Higher sales. Lower advertising spend.
February–September 2026 compared with the same months in 2025.
22.5%more total sales
19.7%less ad spend
38.9%higher ROAS
INSIDE THE WHITE PAPER
The numbers, with the context.
The complete comparison
Eight months of year-over-year sales and spend, with aggregate ACOS, TACOS and ROAS and clear data notes.
How the account is managed
Search Term Isolation, direct bid control, spend review and budget decisions informed by performance and stock levels.
Results describe one client account and are not a forecast for another business. All amounts in the paper are USD. Sources cited in the paper: supplied 2025 monthly totals and the 2026 account workbook exported October 21, 2026.
What could change in your account?
Explore our Amazon Ads management approach or get in touch with Mike to discuss your products and goals.