Grow marketplace sales with an Amazon Ads Partner who understands the business beyond the advertising dashboard.
Northwest Coast Digital combines 9+ years of Amazon advertising experience with hands-on FBA seller experience, marketplace strategy, listing optimization, and software-driven PPC management. From Amazon PPC and conversion-focused content to Walmart Connect advertising, every recommendation is made with total sales, margins, rankings, and long-term profitability in mind.
Advertising, Conversion, and Strategy Under One Roof
Some brands need their advertising rebuilt. Others are paying for traffic but losing sales because a listing does not convert. Newer sellers may need help choosing the right product, while established brands may need stronger A+ Content, Brand Stories, or Storefronts.
Choose one focused project or combine services into a practical marketplace growth strategy.
Help your products get found, chosen, and purchased.
Amazon shoppers make decisions quickly. We help products reach relevant shoppers, communicate their value clearly, and convert more of the traffic they already receive.
Build a more disciplined Amazon advertising program around profitable growth. We set up, restructure, manage, and continually optimize campaigns using deliberate architecture, search-term analysis, bid and budget adjustments, placement review, and clear reporting.
Management can include
Sponsored Products, Sponsored Brands, and eligible display campaigns
Keyword, ASIN, category, and product targeting
Search-term harvesting and keyword isolation
Negative keyword and negative product targeting
Bid, budget, placement, ACOS, ROAS, TACoS, sales, and conversion analysis
“All work carried out was top notch and we are really happy, with sales kicking off in the first week.”
Verified Upwork Review — Listing Development & PPC Setup
“Mike knows his stuff… He’s given me plenty of feedback and corrective action to take my listing to the next level.”
Verified Upwork Review — Private Label Launch
WALMART MARKETPLACE SERVICES
Walmart Connect PPC & Sponsored Search Management
Build a More Controlled Walmart Advertising Program
Northwest Coast Digital provides hands-on Walmart Connect advertising management for marketplace sellers that need stronger campaign structure, tighter control of ad spend, and a repeatable way to scale profitable search terms. We manage and optimize Walmart Sponsored Search campaigns while monitoring bids, budgets, targeting, ROAS, and conversion performance.
What management can include
Account audit, campaign cleanup, and new campaign setup
Sponsored Products and Sponsored Brands management
Keyword and product-target research
Search-term mining and Auto-to-Manual harvesting
Negative keyword management, bid optimization, and budget reallocation
ROAS monitoring and regular reporting with clear next steps
Campaigns are monitored and adjusted based on performance. Proven targets receive additional support while underperforming traffic is reduced or removed, helping the account become more efficient over time.
MARKETPLACE EXPERIENCE THAT GOES BEYOND DASHBOARDS
Practical Strategy From People Who Understand the Seller Side
Profit Before Vanity Metrics
Impressions and clicks do not automatically create a healthier business. Advertising is evaluated in the context of sales, organic performance, margins, conversion rates, inventory, and sustainable growth.
Advertising & Conversion Together
A campaign cannot permanently solve a weak listing. When the data points to a conversion issue, we identify the listing, pricing, image, review, or positioning issues that need attention.
Strategy Built Around Your Products
New launches, seasonal items, high-margin SKUs, and mature products should not receive the same advertising strategy.
Clear Communication
You should understand where budget is going, what changed, what is working, and what needs attention next.
HOW THE PROCESS WORKS
A Clear Plan From Review to Execution
Every engagement starts with a review and an agreed scope. For ongoing Amazon PPC management, that becomes a continuous cycle of discovery, focused targeting, bid optimization, and reporting—with Mike guiding the strategy.
The initial learning period can take several weeks, depending on account history and traffic. Decisions follow the data: performance also depends on your listings, pricing, stock availability, competition, and seasonality.
1. Review your business & account
We start with your products, marketplace, goals, and existing advertising data. Campaign history, search terms, competition, and listing quality help establish what is working and where spend may be wasted.
We also consider pricing, inventory, and conversion barriers so the advertising plan reflects the business behind the account.
2. Align scope, budget & priorities
We agree on the products, marketplace, monthly advertising budget, and priorities before execution. Management scope reflects product count and the previous month’s ad spend—or the planned budget for a new account.
Ad formats are selected to fit the opportunity. Additional marketplaces, creative projects, and consulting are scoped separately where needed.
3. Build & launch discovery
We organize campaigns and portfolios around the agreed plan, using existing account data where available. Automatic and broad-match campaigns help discover the searches and related products that bring relevant shoppers to your listings.
This learning phase builds evidence for targeting and bid decisions while we continue reviewing where the budget is going.
4. Isolate terms that convert
Promising search terms and product targets move into dedicated ad groups or campaigns for more precise bid control. This search-term isolation approach helps direct investment toward opportunities supported by conversion data.
Irrelevant or inefficient traffic is addressed through negative targeting and bid adjustments, while discovery continues to surface new opportunities.
5. Optimize with human oversight
Automation reviews bids nightly, comparing advertising cost with the revenue generated by clicks. Bids change when the data warrants it; a nightly review does not mean every bid changes every day.
Mike provides strategic oversight and business judgment. Bid automation is included in management, with budget changes coordinated around your goals.
6. Report, learn & improve
At month end, you receive a report covering key PPC metrics, sales analysis, and advertising effectiveness. Those findings guide the next round of campaign refinements and priorities.
Recommendations may also address listing content, imagery, promotions, or new products. Work beyond the agreed management scope is discussed separately as the account evolves.
FREQUENTLY ASKED QUESTIONS
Answers Before You Get Started
Can I hire Northwest Coast Digital for only one service?
Yes. Listing copy, audits, A+ Content, Brand Stories, Storefronts, product research, and consulting can be scoped individually. Advertising management is an ongoing service.
Do you work with new sellers and established brands?
Yes. Support can be tailored to sellers preparing to launch, growing catalogs, and established brands that need account restructuring, creative updates, or stronger advertising control.
Can Amazon and Walmart advertising be managed together?
Yes. Both can be supported while keeping campaign structures, goals, and performance data distinct for each marketplace.
Do you guarantee a specific ACOS, ranking, or sales result?
No responsible marketplace agency can guarantee a specific result. Pricing, reviews, competition, inventory, conversion, seasonality, and category conditions all influence performance. We establish realistic goals and optimize the variables we can control.
Can you work with my existing Amazon PPC campaigns?
Yes. Existing campaign history can be extremely valuable. We review what is already working before making major changes, preserve campaigns and targets that have earned their place, and use historical search-term and conversion data to guide restructuring and expansion.
What do you need for a free Amazon or Walmart PPC audit?
Send your marketplace, product links or ASINs, approximate monthly ad spend, current performance goals, and any specific issues you have noticed. If campaigns are already running, recent advertising and sales data can help provide a much more useful assessment.
NOT SURE WHICH SERVICE YOU NEED?
Start With the Problem, Not a Package
You may not need more advertising. You may need stronger campaign structure, better listing conversion, clearer positioning, improved brand content, or a more realistic product strategy.
We’ll review where you are today, identify the strongest opportunities, and recommend the service that makes sense for your business.
