ADVERTISING · NORTHWEST COAST DIGITAL
Amazon Ads
Give every advertising dollar a clear job.
Amazon PPC setup, management and optimization built around your products, margins and goals.
THE RIGHT STARTING POINT
Give every advertising dollar a clear job.
Know where your budget is going and what deserves more of it. We connect campaign structure, search-term decisions and listing performance so the account has a clear direction.
A good fit when…
- Your campaigns spend without a clear plan.
- You need ongoing management, not just a launch.
- Your catalog has outgrown its campaign structure.
WHAT WE WORK ON
A clear scope.
A practical focus.
We agree on the priorities and deliverables for your products before work begins.
- 01Sponsored Products, Sponsored Brands, and eligible display campaigns
- 02Keyword, ASIN, category, and product targeting
- 03Search-term harvesting and keyword isolation
- 04Negative keyword and negative product targeting
- 05Bid, budget, placement, ACOS, ROAS, TACoS, sales, and conversion analysis
HOW WE WORK TOGETHER
From context to next steps.
Review your business & account
We start with your products, marketplace, goals, and existing advertising data. Campaign history, search terms, competition, and listing quality help establish what is working and where spend may be wasted. We also consider pricing, inventory, and conversion barriers so the advertising plan reflects the business behind the account.
Align scope, budget & priorities
We agree on the products, marketplace, monthly advertising budget, and priorities before execution. Management scope reflects product count and the previous month’s ad spend—or the planned budget for a new account. Ad formats are selected to fit the opportunity. Additional marketplaces, creative projects, and consulting are scoped separately where needed.
Build & launch discovery
We organize campaigns and portfolios around the agreed plan, using existing account data where available. Automatic and broad-match campaigns help discover the searches and related products that bring relevant shoppers to your listings. This learning phase builds evidence for targeting and bid decisions while we continue reviewing where the budget is going.
Isolate terms that convert
Promising search terms and product targets move into dedicated ad groups or campaigns for more precise bid control. This search-term isolation approach helps direct investment toward opportunities supported by conversion data. Irrelevant or inefficient traffic is addressed through negative targeting and bid adjustments, while discovery continues to surface new opportunities.
Optimize with human oversight
Automation reviews bids nightly, comparing advertising cost with the revenue generated by clicks. Bids change when the data warrants it; a nightly review does not mean every bid changes every day. Mike provides strategic oversight and business judgment. Bid automation is included in management, with budget changes coordinated around your goals.
Report, learn & improve
At month end, you receive a report covering key PPC metrics, sales analysis, and advertising effectiveness. Those findings guide the next round of campaign refinements and priorities. Recommendations may also address listing content, imagery, promotions, or new products. Work beyond the agreed management scope is discussed separately as the account evolves.
FROM CLIENTS ON FIVERR & UPWORK
Feedback on
the work.
Selected review excerpts about Amazon Ads work. Each links to its source.
I'm a repeat customer, and I'm thrilled with the outstanding service I've received from Mike in managing my Amazon PPC campaigns.
Mike did a fantastic job of running our PPC!
Can you work with existing campaigns?
Yes. Existing campaign history helps identify what is already working and what needs closer review.
Is listing work included in PPC management?
Listing recommendations can support the advertising work. Copywriting and creative production are separate services; we agree on the scope before starting.
LET’S TALK ABOUT YOUR BUSINESS