MIKE PLUNKETT · FOUNDER, NORTHWEST COAST DIGITAL
One Strategist. Every Decision.
I'm Mike Plunkett, founder of Northwest Coast Digital. I build your campaigns, manage your advertising and work directly with you—from the first conversation to the decisions inside your account.
Let’s talk about your account
MEET MIKE
I started selling on Amazon in 2017 and have personally sold more than 100,000 units. I've been on the other side of the advertising budget, with real products, inventory and business priorities behind every decision.
Before this, I worked as a Director of Software Development and earned my MBA at CSULB. That background shapes how I approach systems, testing and the business decisions behind the data.
My experience also includes products and brands sold through retail channels in the United States and United Kingdom, including a brand featured by Urban Outfitters. Amazon advertising needs to fit the business around it.
NWC is the kind of advertising management I would have wanted as a seller: a direct relationship with the person building the campaigns, analyzing search terms and managing the account. Based in the United States, I stay responsible for the strategy and the work.
Keep what works. Understand what doesn't. Be clear about the next step.
DIRECT RESPONSIBILITY
The next bid change, negative keyword or budget adjustment should have a reason.
At NWC, I connect those decisions to what we know about your products, performance and priorities. When something changes in the business, it reaches the person managing the account directly.
FIRSTHAND SELLER EXPERIENCE
I've personally sold more than 100,000 units on Amazon. That is experience with products, inventory and customer conversion, not just a claim about how many dashboards I've opened.
I consider the business context you share alongside the advertising data. Spending more is not automatically progress, and reducing ACOS is not automatically the right goal.
TOOLS WITH A PURPOSE
Search Term Isolation gives discovery and focused targeting distinct roles. Bid automation supports repetitive adjustments. I remain responsible for how those tools are used, when the plan needs to change and how the decisions are explained to you.
A CONSIDERED START
I have inherited accounts from a range of agencies and management models. The first question is not how to replace their work. It is what the current account tells us.
Keep useful structure and history. Address the gaps. Build only where there is a reason.
IN THEIR OWN WORDS
Selected client reviews, linked to their original sources. Individual experiences are not promises of future results.
It's rare to find such reliability and excellence in this field.
helped us grow our brand from an idea into an eventual exit.
FREE LISTING + ADS AUDIT
Get a Free Amazon Listing + Ads AuditNew clients: $50 toward service fees on your first advertising or content project. Free audit: no purchase required.
New clients only. One $50 USD credit per business toward the first paid advertising or content project booked directly with NWC. Service fees only; no cash value. The free audit requires no purchase.
