Use Seller Central permissions to give a team member access without sharing your password. External agencies and service providers should use Amazon’s Authorized Partner process. The walkthrough below covers team-user permissions; labels and available options can vary by account.

Team member or external agency?

Amazon distinguishes secondary users from external Authorized Partners. Confirm the appropriate route in Amazon’s user-permissions guide. Agencies should also follow Amazon’s service-provider authorization instructions rather than asking for your primary login.

Invite a team member and grant advertising permissions

  1. Begin by logging in to your Amazon seller account and navigating to the “Settings” tab.
  2. Within the “User Permissions” section, you will find the “Add a New User” button. Click on it.
  3. You will then be prompted to enter the new user’s name and email address, as well as select the appropriate permissions for this individual.
  4. Once all necessary information has been provided, click the “Send Invitation” button to initiate the process. The new user will receive an email with instructions on how to set up their account and log in to Seller Central.

It is worth noting that, depending on your account settings, you may need to possess certain privileges or be an authorized user in order to add new users to your account. If you find yourself unable to do so, you may need to contact the primary account holder or an authorized user to request that they add the new user on your behalf.

After the user you invited in step 3 has accepted you will need to navigate back to “User Permissions” and click on “Manage Permissions”.

  1. Find the Advertising section
  2. Find the Campaign Manager
  3. Click the checkbox under “View and Edit”
  4. At the bottom of the page click “Continue” to Save these updates.

We hope this tutorial has been of assistance as you navigate the process of adding a new user to your Amazon Seller Central account. Should you have any further questions, do not hesitate to reach out. Happy selling!

Grant only the permissions needed, review access periodically and remove access when the work ends. Before handing over campaign management, use the PPC performance guide to outline the issues you want reviewed. Our Amazon PPC services page explains the available support.

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