Rank higher in 2023 with this quick and easy tip using Helium 10.
Amazon is a leading e-commerce platform that attracts millions of customers every day. As a seller, having a strong presence on Amazon is essential for increasing sales and revenue. However, with millions of products listed on Amazon, it can be challenging to stand out from the competition. One way to increase your visibility and sales is by improving your Amazon ranking so that your product displays higher within the Amazon A9 algorithm. In this blog post, we’ll provide a quick and easy way to bump up rankings for searches using Helium10 as our Amazon product research tool.
We are going to take a random item as an example here. Let’s take this Closet Divider and I’ll show you a quick tip for some easy wins and additional traffic.
Open Helium 10 and go to Tools>Cerebro.
- Enter the ASIN
- Select “Get Keywords”
Now let’s filter for the keywords in which your product is ranked between 11 and 20, but also has 250 monthly searches or more (feel free to change this value if you are in a more saturated marketplace).
Now we have a set of keywords where we are just outside the top ten on.
Take note of the Organic Rank and the Field that Says “Match Type”. In the image below, the “S” field is empty which means that Helium 10 has not detected. The “O” field is highlighted because it detects that you are ranking for this keyword.
What we want to do here is find out the keywords that we rank for outside of the top 10, and then run some PPC on these keywords to help boost the rankings so that we can enter the top 10 and get that sweet, free organic traffic!
Now, click “Export Data” as an XLSX file.
Open this up in Google Docs and click the filter option
Click the lines next to “Sponsored”
Now uncheck the “1”. If there is no “1” that is ok, that means that none of these keywords are being advertised.
Copy these keywords and place them in an exact match campaign
Breakdown: Why this simple trick helps you rank higher on Amazon.
This is a 5 minute tutorial so I’ll make it quick. Ranking on Amazon is based on making sales. When a customer searches for “Baby Girl Closet Dividers” and they purchase your product for this search phrase, then you will get a slight boost for this keyword.
If you are ranking for phrases within the top 11-20, that means you are very likely making some sales on these keyword phrases already. By advertising these phrases, you are boosting visibility for these phrases which can very likely result in more sales… which in turn… increases your rankings!
Although this tutorial is super easy, is this something you really want to do yourself? Why not have us do this and so much more for a super low monthly cost.
Monthly PRICING PLANS
The Best Solutions for Our Clients
Northwest Coast Digital is here to grow your business with proven expert level strategies provided at an affordable rate thanks to technology and automation. We are different because we are able to provide you with the same level of expertise as if you had hired an in-house team without the hefty price tag. Our team is ready to work for you! Please reach out and learn more about how we can help grow your business.