How to Get Free Traffic to Your Amazon Listing using Amazon Posts

Amazon has always been at the forefront of providing sellers with tools to enhance their brand visibility and drive sales. One such tool that has been gaining traction among sellers is Amazon Posts. This feature, reminiscent of popular social media platforms, allows brands to showcase their products in a more engaging and interactive manner. In this guide, we’ll delve into the benefits of Amazon Posts and how you can leverage it to boost traffic to your Amazon listing.

What is Amazon Posts?

Amazon Posts is a brand-centric shopping experience on Amazon that offers a unique way to engage and inspire shoppers. It’s a platform where brands can share immersive lifestyle imagery in a shoppable feed, all at no cost. Think of it as a blend of Instagram’s visual appeal with Amazon’s shopping functionality.

Brands with a Store on Amazon have seen an average 8% increase in new-to-brand shoppers after launching on Posts. This feature not only allows you to showcase your products with authentic imagery and custom captions but also helps in narrating your brand’s story and its unique value proposition.

Key Features of Amazon Posts:

1. Product Detail Pages: Enhance your product listings by featuring branded content right where customers are contemplating a purchase.
2. Dynamic Feeds: Your posts get automatically highlighted in related product and category feeds, appearing alongside posts from other brands based on relevance and shopping engagement.
3. Brand Feed: This is a dedicated space for your brand. Shoppers can explore your exclusive Posts feed within a sub-page on your Store, giving them a holistic view of what your brand offers.
4. Extended Reach: Amazon’s priority is to maximize the visibility of your content. With the expansion of Posts, you can now spot your content in more places across Amazon, including the Inspire section and the Discover feed on the Amazon mobile app.

How to Create a Post on Amazon Posts

1. Once you are enrolled in the program, you can create a post by clicking on the “Create Post” button on the Amazon Posts page (posts.Amazon.com)
2. Select the product you want to feature in your post. You can search for the product by name or browse for it in the product catalog.
3. Add content to your post. You can include a title, a caption, and images or videos. You can also add hashtags and tagging to make your post more discoverable.
4. Preview your post to make sure everything looks correct.
5. Click “Publish” to make your post live on Amazon.com.

What are the Guidelines for an Amazon Post?

To ensure your content resonates with your audience and adheres to Amazon’s standards, it’s crucial to follow certain guidelines:

• Images: Stick to JPEG, PNG, or GIF formats. Ensure a minimum size of 500 pixels on the longest side and a maximum of 10,000 pixels. The file size shouldn’t exceed 5MB.
• Text: Your post can be up to 2,000 characters, including spaces. Ensure it’s in English and steer clear of inappropriate content, misleading information, or irrelevant promotional content.

In conclusion, Amazon Posts is a potent tool for brands looking to elevate their presence on the platform. By showcasing products in an engaging manner and adhering to the guidelines, sellers can drive more traffic to their listings, enhance brand awareness, and potentially see a surge in sales. So, if you haven’t explored Amazon Posts yet, now might be the perfect time to start!