What is worth keeping?
Campaigns, search terms and useful account history that should inform the next decision rather than disappear in an unnecessary rebuild.
AMAZON PPC MANAGEMENT · BASED IN THE UNITED STATES
Work Directly With the Person Managing Your Amazon Ads.
I'm Mike Plunkett. I've personally sold more than 100,000 units on Amazon. At Northwest Coast Digital, I build your campaigns, manage the advertising and work directly with you on the decisions behind your budget.
No handoff between the person discussing your strategy and the person doing the work.
Get a Free Amazon Listing + Ads AuditPlus $50 toward your first advertising or content project.
Find out what may be holding performance back and where I would focus the review.
Start with your email. Add your brand and listing details in the next step.
100K+ units personally sold · Amazon seller since 2017 · Amazon Ads Verified Partner · Based in the United States
helped us grow our brand from an idea into an eventual exit.
NORTHWEST COAST DIGITAL
Know what deserves attention before changing the account.
More spend, more keywords and more campaigns are not automatically the right next step.
The first question is where the account actually needs attention. My free review looks at the listing and, with the necessary advertising data, the campaign decisions around it.
What needs attention first?
Potential wasted spend, irrelevant searches, campaign overlap, bid issues or listing friction that may make good traffic harder to convert.
What is worth testing next?
Search Term Isolation opportunities, targeting changes or carefully controlled growth tests supported by the available data.
The aim is a clearer next step, not a list of changes for the sake of looking busy.
Your listing can be reviewed publicly. To assess private advertising performance, I'll need relevant reports or appropriately granted access. Never send your Amazon password.
NORTHWEST COAST DIGITAL
The person you speak with is the person doing the work.
When we discuss a product's margins, inventory or growth priorities, that context stays with the person managing the advertising: me.
I build the campaigns, review the search terms, manage targeting and make the decisions behind bids, placements and budgets.
Bid automation handles repetitive adjustments within the strategy I set. It does not replace responsibility for the account.
One strategist. Connected decisions. Direct communication.
NORTHWEST COAST DIGITAL
I've been the seller with money tied up in inventory.
I started selling on Amazon in 2017 and have personally sold more than 100,000 units.
That experience is why I look beyond whether an advertising report looks good. More orders are not the whole picture. The product's margin, listing, available inventory and the business's priorities matter too.
Sometimes the right decision is to give a promising search term more room. Sometimes it is to cut irrelevant traffic. Sometimes the listing needs attention before the advertising budget does.
Your advertising should support the business you are building.
NORTHWEST COAST DIGITAL
Find the searches worth investing in. Give them a clear role.
The Northwest Coast PPC System connects discovery, Search Term Isolation, optimization, automation and measured growth.
- 01
Discover
Auto and Broad campaigns help us learn how shoppers search for your products.
- 02
Isolate
I evaluate relevance and conversion data to decide which searches deserve more focused Exact targeting. Not every click or isolated order earns more budget.
- 03
Optimize
I review bids, placements, negatives and budgets against the account's goals and available performance data.
- 04
Automate
Bid automation handles repetitive adjustments within the strategy, leaving more attention for decisions that need account context.
- 05
Scale
Additional spend is a decision to test and monitor, not an automatic reward for generating sales.
A lower ACOS is not the whole strategy. A clear reason for the next decision is.
NORTHWEST COAST DIGITAL
Already working with an agency? A second opinion does not require a fresh start.
I've taken over accounts from large agencies, highly visible social media agencies, software-driven providers and independent managers.
Some had useful work worth keeping. Some needed changes. I start with the account, not an assumption that everything the previous manager did was wrong.
Keep what works. Change what the evidence supports.
You do not need another round of activity just to justify a new management fee.
NORTHWEST COAST DIGITAL
Read the reviews. Meet the person. Then decide.
Client results, repeat business, referrals and independent reviews have helped build Northwest Coast Digital's reputation.
You do not have to choose based on another agency promise. Read what clients have said and know who will be doing the work.
It's rare to find such reliability and excellence in this field.
helped us grow our brand from an idea into an eventual exit.
NORTHWEST COAST DIGITAL
Before you request your audit
Who will actually manage my campaigns?
I will. I personally build and manage the advertising and communicate directly with you. Automation supports routine bid adjustments; strategic responsibility stays with me.
What can you review from my listing URL?
The public listing and potential conversion issues. Your advertising search terms, spend and bid performance require relevant reports or appropriately granted access. I will explain what is needed for the review. Never send your Amazon password.
Will you pause everything or rebuild all my campaigns?
Not automatically. The starting point is to understand the existing account and preserve what is useful. Recommendations should follow the evidence, not a blanket rebuild policy.
What happens after I submit?
Your email is saved first. The next step asks about your brand, listing, ad spend and main challenge so the review can focus on your business. I will follow up about any additional information needed.
Is this a promise of lower ACOS or more sales?
No. It is a review of opportunities and priorities. Results depend on the product, listing, competition, budget and execution.
How does the $50 credit work?
The offer is $50 toward your first advertising or content project. Eligibility and full commercial terms are awaiting owner approval in this preview; see Terms apply for the current disclosure.
FREE LISTING + ADS AUDIT
Before you spend more, get a clearer view of what the account needs.
Work directly with someone who has sold products on Amazon and manages the advertising himself.
Get a Free Amazon Listing + Ads AuditPlus $50 toward your first advertising or content project.
Start with your email. Then tell me about your brand.
Terms apply · $50 project credit
Offer terms are awaiting owner approval. This preview does not establish final eligibility, expiration or combination rules.